Press Archive

The Sponsorship Report (July 2007)

The Realities Of Working With Sponsorship Sales Agents

Representing properties for sponsorship sales is not a path to easy riches. On the outside chance there is someone willing to argue that point, consider this bit of news: Long established sponsorship agency Octagon is withdrawing from the property representation business... for more, click here to download this article in pdf format.

The Sponsorship Report (December 2005)

There’s a new sheriff in town

VANOC is pressing for a rigid enforcement of its sponsors’ rights. It says all of amateur sport will benefit. But in sponsorship, the boundary between rightsholders is never that clear.
THE 2006 TORINO OLYMPIC marketing season was launched not with
fanfare and song, but with the crack of metaphorical gunfire and indignant cries
of ambush ... for more, click here to download this article in pdf format.

IEG Sponsorship Report (August 2005)

What It Takes Takes To Hire A Sponsorship Sales Agency

Outsourcing sponsorship sales to an agency with experience, expertise and contacts holds obvious appeal for proper properties that have little or none of the above.
The good news for those proper properties is that the number of firms set up to represent sponsorship opportunities continues to grow, as is reflected by the sample list compiled by IEG SR of sales agencies offering services to non-sports and small-to
mid-sized properties ... for more, click here to download this article in pdf format.

The Sponsorship Report (September 2004)

TELUS puts its mark on Toronto

To secure its claim as a serious national service provider,
Canada’s second-largest telecom company needed to do something big in The Big Smoke.

VANCOUVER-BASED TELUS’S strategy in Ontario has been anchored in motto “go big or go home,” which is an apt description of its $10 million investment in the Royal Conservatory Music’ Music’s (RCM) rebuilding program, including naming rights to the new TELUS Centre for Performance and Learning ...
for more, click here to download this article in pdf format.

The Sponsorship Report (March 2003)

DuPont extends the boundaries of sponsorship

It’s not always about brand. DuPont Canada will invest $2 million in the
Ontario Science Centre, hoping to discover the type of company it needs to become.

DUPONT CANADA’S 6-year year, $2 million commitment to the renewal of the Ontario Science Centre in Toronto oronto is one of those square pegs that hat just doesn’ doesn’t fit into nice, round sponsorship marketing holes. Bonnie Hillman, Executive Vice ce President of the Toronto oronto agency Arts & Communications, has a hard time labelling it sponsorship, even though she helped broker the deal ...
for more, click here to download this article in pdf format.